WHAT ARE BANNER ADS?
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- WHAT ARE BANNER ADS?
WHAT ARE BANNER ADS?
Banner ads are graphical advertisements displayed on websites, apps, or social media platforms, consequently, banner ads traffic is extremely popular among affiliate marketers. They come in various sizes and formats, ranging from static images to animated GIFs or rich media, and can be both, mobile and desktop.
Banners can be: 160×600, 300×100, 300×250, 300×600, 315×300, 728×90, 900×250. Placed strategically on webpages, banners aim to capture users’ attention and encourage them to take a specific action, such as clicking through to the advertiser’s landing page
BENEFITS OF BANNERS AND BANNER ADS TRAFFIC
WIDE REACH
With banners being displayed on various websites and platforms, advertisers can reach a diverse and widespread audience. By selecting relevant websites and targeting specific demographics, banners ensure that the message reaches the right people at the right time
VISUAL APPEAL
With their eye-catching designs and engaging visuals, banners have the power to attract users’ attention. This visual appeal is essential in a crowded digital landscape, where advertisers compete for consumers’ attention
BRAND AWARENESS
Banners play a vital role in increasing brand visibility and awareness. By consistently displaying brand elements, logos, and taglines, banners help reinforce brand recall and familiarity among target audiences
COST-EFFECTIVE
Banners are a cost-effective advertising option, particularly for businesses with limited budgets. Compared to other formats, banners offer competitive pricing models, such as cost-per-click (CPC) or cost-per-thousand impressions (CPM), allowing advertisers to control their spend and optimize their return on investment (ROI)
